1-800-MY-LEMON Air Banner Featured In Atlantic City Press

A big thank you to Eric Oritz at the Atlantic City Press for featuring 1-800-MY-LEMON, and lemon law attorney, David Gorberg, in his article about the successful use of air banners over the beaches of New Jersey.

Banner planes still soar despite high gas prices

By ERIK ORTIZ Staff Writer
Published: Sunday, July 27, 2008

The soaring cost of gas may force drivers to scale back on their road trips, but it’s sure not grounding pilots – at least not those working for local banner plane companies.

Banner plane advertising “has become an accepted form of media, whereas before it was seen as guerrilla advertising,” Dempsey said. “You’re seeing a lot of big-name brands you haven’t seen before.”

For Dempsey, that includes flying banners for nationally recognized companies such as State Farm, regional businesses such as the lemon law firm 1-800-MY-LEMON and local businesses, from the Atlantic City casinos to well-established restaurants.

“I can tell you that the beaches are packed,” Dempsey said, “but they’ve been packed in years past, too.”

Attorney David Gorberg, whose firm specializes in lemon law cases in New Jersey and Pennsylvania, said he’s employed banner plane advertising for at least the past five years because of the audience it garners.

High Exposure usually flies the 1-800-MY-LEMON banner on weekends from Cape May to Atlantic City, Gorberg said. The lemon law banner features a man driving a lemon as cash blows out of his hand.

“There’s not a day that goes by when someone doesn’t tell us, ‘Hey, we saw the banner while we were sitting on the beach,'” Gorberg said. “It’s a great way of getting our name and our phone number in front of thousands of beach goers, and also providing brand recognition.”

Click here to view the entire lemon law air banner article.

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